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CUTTING EDGE

VALUES INSPIRED EDUCATION

Become a Certified Values Inspired Coach to help your clients be their best.

YOU NEED THIS, IF YOU ARE...

Woman who is a coach

A COACH that wants to serve your clients at a deeper level, attract more clients, and acquire a new, powerful credential.

Woman who is a leader

A LEADER that wants to better understand your people so they can be the best they can be for your organization.

Woman who is a therapist

A THERAPIST, TRAINER, INSTRUCTOR, OR TEACHER looking for new tools to help your patients, clients, and students.

Man who is a life long learner

A LIFE-LONG LEARNER, passionate about personal development craving to better understand yourself and others.

WHAT YOU'LL DO WITH IT

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  • UNDERSTAND the source code behind human behaviour. If you're not getting what you want, it's about your values.

  • CONNECT deeply with your clients, employees, or patients and help them better understand themselves, so they can see the strengths in themselves and in others. 

  • GIVE your clients access to free assessments designed by the International Academy of Values Inspired Coaching™ that include professional, personalized reports. 

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WHAT YOU’LL LEARN

5 Modules ● 13 Lessons ● 6 Supplemental Resources ● 4 Done-For-You Online Assessments

All designed to help you understand human behaviour and how you can make the world a better place through Values Inspired™ Coaching!

MODULE 1: INTRODUCTIONS

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Welcome!

Book

How the Course is Laid Out

MODULE 2: FOUNDATIONS

ABCD

ABCDs of Values Inspired™ Coaching

Globe

Why the World Needs This

Blocks

Basics of Human Behaviour

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What Are Values?

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The 7 Types of Values

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The Values Continuum

MODULE 3: INTEGRATIONS

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Modelling the Values of Successful People

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Modelling the Values of Successful People

MODULE 4: APPLICATIONS

Operating System

The viOS™

(Values Inspired Operating System)

Three Cs

The vi3Cs™

(Values Inspired 3Cs Coaching Model)

MODULE 5: BEYOND THE COURSE

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Beyond The Course

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Done-For-You Assessments

ADDITIONAL RESOURCES

Included in Your Registration!*

(Value of $299!)

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The 10 Values of Super Successful People

The 10 Values of Super Successful People reveals the timeless principles that drive extraordinary achievement. More than habits or hacks, these values shape decisions, fuel resilience, and unlock fulfillment. Discover how aligning with these values empowers you to lead, thrive, and succeed—without sacrificing what matters most.

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The 7 Types of Values

The 7 Types of Values uncovers the seven hidden forces that shape every choice you make. From inherited values to aspirational values, this ebook helps you identify and align your core values so you can live with clarity, authenticity, and purpose in every area of life.

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The Coach's Guide to Client Self-Discipline

The Coach’s Guide to Client Self-Discipline equips coaches with practical tools to help clients stay consistent, accountable, and motivated. Learn strategies to overcome resistance, build lasting habits, and align actions with values. A must-have resource for guiding clients toward sustainable growth and results they can own.

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The Values Inspired Operating System (viOS)

The Values Inspired Operating System (viOS) is your personal blueprint for decision-making and success. By uncovering and aligning your core values, viOS transforms confusion into clarity, conflict into alignment, and goals into reality—helping you live, lead, and succeed with integrity, purpose, and unstoppable momentum.

Treasure of Questions Cover

The Values Inspired Coaching Questions Treasury eBook

The Values Inspired Coaching Questions Treasury eBook is a powerful resource packed with over 100 transformative questions designed to unlock clarity, uncover values, and inspire meaningful change. Perfect for coaches, leaders, or anyone seeking growth, this guide helps spark deeper conversations that lead to breakthrough insights and lasting results.

Lists Of Values At A Glance

Lists of Values at a Glance

The Lists of Values at a Glance includes several lists totalling over 200 values, including those that may be considered "Inherited Values," "Values of Success," and "Foundational Values," to support you in your work as a Values-Inspired Coach.

DONE-FOR-YOU ASSESSMENTS

Four powerful, done-for-you assessments that you can make available to your clients online at no additional cost to you or them*. The client will receive a professional PDF report when they complete the assessment(s).

(Value of $599!) 

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The Foundational 50 Values Assessment

This substantial assessment will identify your clients' most important values, using a 7-point Likert Scale, producing a 150-page report.

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Quick Values
Assessment

This quick assessment gives you a tool to quickly identify what is important to your client. Includes a 7-page report.

Values of super successful people assessment

Values of Super Successful People Assessment

Based on the book by the same name, this assessment helps your client rank compared to the 10 values seen in the most successful people. Includes a 15-page report.

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Do I know Myself Assessment

This simple assessment allows your client to better understand themselves with a score and brief commentary to interpret it, with a 7-page report. 

*All resources and assessments will be maintained for a minimum of two years after course registration. Beyond that time, resources may change or become unavailable.

LEARN HOW TO GET RESULTS THROUGH YOUR VALUES 

YOU'LL NEVER SEE YOURSELF (OR OTHERS) THE SAME WAY AGAIN

It's not your fault you are sometimes frustrated by yourself and others. No one ever taught you the operating system behind human behaviour, your core values. Like the code behind the matrix, when you finally see it, you'll never see people the same way again.

Interested in personal development? Once you know the core values code behind your behaviour, you can begin to create alignment between who you are and who you want to be. This foundation will allow you to connect with others at a deeper level.

Interested in professional development? Whether you are a coach, trainer, therapist, HR professional, manager, or leader, you will be able to understand and communicate at more profound levels than you thought possible.  

REGISTER TODAY!

WHAT YOU'LL EXPERIENCE

EXACTLY WHAT YOU NEED: ROCK-SOLID, ACTIONABLE CONTENT TO HELP YOU BE THE BEST COACH YOU CAN BE.

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CONNECT WITH YOUR SOURCE CODE

You'll learn:

  • What drives your behaviour

  • Why you get along with some people and are frustrated by others

  • How to get along, instead of fight with others

  • MAKE SENSE OF WHO YOU ARE

    You'll uncover:

  • What values you inherited from your ancestors

  • How your family and friends shaped your values

  • How your existing values along with new values can shape who you are becoming

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    group of happy employees at a table

    POWER UP YOUR LEADERSHIP

    You'll understand:

  • Your viOS™ Values Inspired Operating System

  • How to connect with your team at a deeper level

  • Find the right people, for the right roles more easily

  • Get access to free and paid assessments for you and your team

  • GET ON THE ROAD TO THE NEW YOU

    You'll discover

  • Where you've been and where you can go

  • How our your values bridge the gap from where you are and where you want to be

  • You'll be confident in making the changes needed to be the best version of yourself

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    scary blue chain in water

    STOP LETTING YOUR VALUES SABOTAGE YOU

    You'll finally see:

  • How some of your values need an upgrade

  • Where your dark values are lurking within you

  • Which values may have been sabotaging you

  • HAVE CONFIDENCE IN WHAT YOU LEARN

    This program is different because:

  • We don't just certify you without testing your knowledge

  • We give you the opportunity to go through a standardized test to prove what you've learned  

  • We provide accommodations to those that need them so everyone can succeed 

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    WHAT THEY ARE SAYING

    TESTIMONIALS FROM THOUSANDS OF STUDENTS, PARTICIPANTS, AND CLIENTS, ALL AROUND THE WORLD

    Yulia Shperber, past course participant, Coach

    Youssef Skalli, past course participant, Coach

    Deanna Lawson-Langford, past course participant, Coach

    “… what I would love to celebrate Rod for is his innate gift to instil confidence in anyone that he's taking through the course to ensure that they understand that their unique background, experience, and capabilities, that they already have - their strengths - is what is going to support them…”

    Allie King, Past Course Participant, Coach

    “… I just finished a session with Rod - so excited - cannot believe the greatness that he pulled out of me! I have homework but that's okay. It's time to take action, time to take steps to get to my purpose. Hurry, go, Rod’s waiting for you!”

    Jully Black, Award-Winning Musical Artist

    “…Hiring Rod’s been one of the best things that I've done. He's been such a tremendous help for me; he's there for me when I need him. I owe a lot of gratitude to him for getting me to where I actually am today so if you're looking for a coach, I strongly recommend hiring Rod!"

    Richie Keirouz, Champion Bodybuilder, Coach, Past Course Participant, Professional Speaker

    Jonathan Pasenko, Past Course Participant, Coach

    Fyonna Vanderwerf, Owner of Hive Muskoka, Past Course Participant, Coach

    Devon Crowel, Real Estate Appraiser, Past Course Participant

    “…If you're thinking about doing this course, think no more - get it done. Rod is awesome, there's never a dull moment, he brings his experience, his story, and his personality into the course and tied it into the material. It is awesome! ”

    Eunice Lum, Physique Competitor, Trainer, Past Course Participant, Coach

    “…I am still riding the wave of bliss and inspiration from that experience. Our presenter was Rod Macdonald and he's totally friendly and awesome and just a wealth of information, so the whole training could not have been more supportive. I really felt connected to every person in my group and that's a rare thing for me to experience.”

    Alexandra Pitt, Licensed Professional Counsellor, Past Course Participant, Coach

    “...I took the most amazing course with the most amazing instructor who was Rod, who ROCKS. Rod took us through the course; took us through the lessons, and he did such an amazing job teaching this course. I feel empowered, inspired, and motivated. Please don't delay, I guarantee it's worth it.”

    Lorrie-Ann Dennie Bent, Past Course Participant, Coach

    Joanne Neweduk, Founder of Fabulous at 50, Past Course Participant, Coach

    Ben Kawa, Past Course Participant, Coach

    Heather Stewart, Founder of Heather Stewart Coaching, Host of the Back to Me Podcast, Past Course Participant, Coach

    “…It was amazing; I definitely recommend it to anyone that's looking to up their game. I can't wait to dive in and get going and make my business a great success. Thanks again Rod, you're a wonderful teacher, heart of gold, and I loved having you as my coach for this session, thanks!”

    Shelly Weber, Past Course Participant, Coach

    “…When I'm looking for a speaker, I want a speaker who truly cares about my audience. If you want a speaker who truly cares about making a positive difference in the lives of your audience members then you've got to hire my friend Rod Macdonald. He will help everyone in the audience. Rod truly cares and he comes from the heart.”

    James Malinchak, Featured in ABC’s Secret Millionaire, founder of bigmoneyspeaker.com

    “…I feel so confident and so set in starting my new business and I would not have been able to do this without Rod’s guidance. Rod is an incredible instructor. He reinforces with everyone that we can do this, not to let fear stand in our way but to turn that into courage and excitement and you can't help but feel that courage and excitement when taking this course anything is possible.”

    Brenda Blais, Owner of Coaching for Caregivers Canada, Past Course Participant, Coach

    Leithland Lyon, Past Course Participant, Coach

    Blake Miles, Host of Little Steps to Big Success Podcast, Past Course Participant, Coach

    Patrick Savoury, Owner of Pat on Your Back Personal Fitness, Past Course Participant, Coach

    “…I want to tell you about my coach, Mr. Rod Macdonald. Rod’s been helping me out amazingly; he knows what my strengths are, what my weaknesses are, and we work on those to make them even better; it's pretty cool. I would highly recommend Rod Macdonald for your coach.”

    Dr. Greg MacLuckie, Retired Chiropractor, Past Course Participant, Professional Speaker

    “…I loved it; I recommend it for anyone…for anyone who's planning to open his own business or planning to improve their life.”

    Dina Henawy, Public Relations Professional, Past Course Participant, Coach

    “…I just had a coaching session with Rod and what I found was, it was very helpful with giving me some clarity on vision and direction so if you need some help with being clear on what it is your business is doing, in the direction that you want it to go I recommend that you do a coaching session with Rod.”

    Kevin Darby, Founder of DTS Fitness Education, Professional Speaker

    PROGRAM FAQs

    Created by Rod Macdonald, a master educator who has built and delivered educational programs for over 30 years, this program will shift your thinking, awaken your soul, and help you live your best life.

  • What is a "Values Inspired Coach?" A Values Inspired Coach is a coach that has been certified by the International Academy of Values Inspired Coaching to support their clients using a values focus. By having clients identify and live through their values, they will live a more fulfilled life because they won't be struggling against their values as so many people do. 

  • How do I take the course? The Course is available as a self-directed program you can register for, on this page. If you have a group of 10 or more and would like a custom, live-online delivery, book a call to discuss: https://ScheduleTimeWithRod.as.me/StartWith20

  • Is there an exam? To obtain certification, there is an online, open-book exam. If you do not want to receive certification, you do not need to take the exam. Success rate is 100% with the average grade of 94.7%.

  • Why do you have an exam? We believe you are worth the effort. An exam will confirm that you have been present and have learned the necessary material to make use of the program. Also, as we move forward, we may seek accreditation from a third-party, and having a standardized exam will facilitate that process.

  • What if I don't pass the exam? If you do not pass the exam, you will have the opportunity to re-take the exam at no additional cost.

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    MEET THE FOUNDER & YOUR MASTER TRAINER

    ROD MACDONALD

    Rod Macdonald Collage of photos

    NATIONAL NEWS APPEARANCES

    Rod news appearances

    GREAT PEOPLE I'VE MET ALONG THE WAY

    Rod networking
  • Rod has over 30 years experience in personal and professional development as a speaker, coach, author, and leader

  • Rod has influenced hundreds of thousands of people to positively transform their lives, delivering his message on stages at events in the United States, Australia, New Zealand, China, and across Canada

  • Rod has helped numerous organizations to be their best both big and small, including not-for-profit national organizations and for-profit international companies

  • Rod has created, co-created, and renovated million-dollar education programs, helping to certify tens of thousands of people in multiple educational streams

  • Rod co-wrote the best-selling "Foundations of Professional Personal Training" and co-wrote the “Healthy Eating & Weight Loss Coach Certification”

  • Rod co-wrote "Adversity to Adaptability: Turn Life's Greatest Challenges Into Your Greatest Opportunities" and "Find your Value: A Collection of Stories and Strategies on Finding Yourself Through Your Values"

  • Rod wrote "The 10 Values of Super Successful People: How to Cultivate the Best Values for Succeeding in Life, Love, and Business"

  • Rod has contributed 100s of articles to numerous magazines for over 20 years

  • Rod is a 4-time Ironman competitor, cross-Canada cyclist, former competitive rower, 200-hour RYT yogi, proud husband, and father

  • Rod wants to help you better understand yourself and those around you to be happier and more successful

  • FEATURED APPEARANCES

    The International Academy of Values Inspired Coaching's Founder, Rod Macdonald, has been featured in the following world-class media outlets and made appearances at the following international events

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    INTERNATIONAL ACADEMY OF VALUES INSPIRED COACHING 

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    The land upon which The International Academy of Values Inspired Coaching was conceived and now serves its clients from is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples.

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